Anything from a bad review to a negative comment can ruin your online reputation beyond measures. Many businesses that are operating on the online forefront don’t realize that even hackers can cause damage to their business and make everyone run away from them. In order to protect the online reputation that you have built over the years, it is important to get good advice from a digital marketing company and learn to keep hackers from getting the best of you.
Below is a list of tips that will help you keep hackers from sabotaging your online presence.
Register Website Domains With Your Name
A good way to ensure that hackers are not able to destroy your online reputation is to purchase every domain with your name. Businesses should also ensure that they buy .net, .org, and .biz domains with their name.
Register Different Profiles With Your Name
Businesses should also create profiles on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and MySpace with their company’s name and their own. This is a great way to ensure that your online profiles are safe from hackers.
Create Search Engine Profiles
Creating Google and Yahoo profiles with your name is also a good way to protect your business from getting hacked and used by others.
Conduct A Google Search
Every company should make it a habit to monitor Google search results with their name. This research will allow businesses to find identity thieves that are trying to steal their name and falsifying their image. This is also a great way to find out about those who are using your content on their pages. Once you track these thieves, you can contact Espresso to handle the matter.
Protect Your Business From Cyber Attackers
Businesses should always keep their systems, networks, browsers, and software up-to-date to keep cyber attackers at bay. They should also encrypt their network and all the drives on their systems to ensure that no information is available to the hackers. By taking help from a service provider, you can install data-loss prevention and risk-assessment software that will monitor your network and systems to alert you of any unusual activity.
Respond To Negative Comments
Customer feedback and reviews can make or break any company’s online reputation. Therefore, if you find some angry customers badmouthing your business on different platforms, make it your habit of replying to them. Talk to them and find out what they are upset about. Give them appropriate solutions and try to be professional. Doing so will enable you to handle the situation before it gets worse. This is also a good way to establish a good presence on the online forefront to stay safe from the damage caused by hackers.
Create A Solid Online Presence
If you have a smashing online presence, then no one can harm it. Therefore, if you don’t want your business to suffer from the wrath of a hacker, then make sure that you have created a solid online presence.
In case you have no idea how to handle a hacker-situation, then get in touch with Espresso to manage your online reputation.
